The FGNA Council of Regional Representatives did a lot for Feldenkrais practitioners in the last couple of years in getting a PR Kit produced for practitioners. (You can purchase it at the FEFNA bookstore or download it for free at the members site (off-line at the moment).)
Photos by dance photographer Rosalie O’Connor are among the gems of the kit.
I was recently using some of them to make cards publicizing our Wednesday evening class at the Yoga Loft.
Robert, the owner of the Loft, offered some advice that really made me think about what a good image for Feldenkrais would be.
You want to be able to take the whole poster in in a second or two. Assume that whoever sees it will be walking past it and may not stop unless something about the posters makes them. I keep coming back to this but in that moment they need to see the solution to some problem they have. That makes them stop and take a look. From there poster inspires them with the idea that Feldenkrais has the solution. But you never offer an idea of what that solution is. This part stays entirely within their mind. If you offer a solution they will start to question it. Its basic human nature and a lot of psychology…
How interesting it would be to explore what it is we’d want to give as a first impression of Feldenkrais, something that resonates for a person, even at a level below awareness, as speaking to their needs!
An interesting challenge in making Feldenkrais images is the cultural vocabulary available to us. There’s a basic cultural vocabulary around yoga at this point (as there might not have been thirty years ago). One can resonate with a sense of spiritual peace, or the sense of a quest that tests the limits, or connection with a community of conscious living, or the sense of taking time to come into touch with oneself, or relaxation, or challenge…. What vocabulary do we want for Feldenkrais?
I particularly like the sense in this image of looking at things from a different perspective; maybe this gives people the sense of that characteristic Feldenkrais feeling of delighted but relaxed discovery of a possibility that never even occurred to one before.
I’m thinking now about exploring this topic in various modes, as a kind of “marketing research” in the best sense. A contribution to our on-going process of self-definition and development of our understanding of what our work is about. We talk and write about that a lot, but how about connecting those words with images? What experience, sense, thought, feeling, mood, possibility that you connect with through Feldenkrais would you like to communicate?
You can leave comments below, or on the images in the gallery here. The comment form lets you submit your own images of Feldenkrais or the “sense of” Feldenkrais!