Feldenkrais as a business

I made the attached simple spreadsheet as a tool for people who (like me ten+ years ago when I did a Feldenkrais training) need some tools to think practically about whether Feldenkrais can support them as a business.

The pre-filled numbers may represent what it takes 2 or so years to get to: 3 weekly classes with 5 students for ATM, and 5 average FIs per week.

Your reference point for filling it in should be what you see around you in the local market. What do yoga teachers charge for classes? What do MTs charge, and what can you charge, given the likely lack of insurance coverage? How many FIs do your fellow FPs give on average, honestly?

If you don’t want to think of “making back” your investment in training, take that number out. If you don’t want to attend advanced trainings, or they happen locally so you don’t have to travel, take that number out or lower it.

When you do the numbers, you see why it’s primarily a home/basement studio business, or second income on top of a secure spouse or early retirement payout (or a trust fund). You can also make the choice to live a somewhat monastic life in the service of pursuing your interests and helping people. That might sound romantic, but living monastically is also living one accident away from homelessness.

This spreadsheet is limited–you may have a space and rent it out to others when you’re not teaching, and this could be a major income source (or even the major source). You may start developing and marketing books and recordings.

We don’t need to kick ourselves over the challenges here–a Yoga studio is also a hard business to run successfully, and it has going for it that it’s what everyone’s doing. Think of this spreadsheet as your business’s ATM–try out variations. There’s no reason we shouldn’t be as realistic about money as we are about the role of the mass of the pelvis in organizing action. When you know what you’re doing…